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Significance and Audience of a Persuasive Message: Dwolla

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$2.99

Product Description

Significance and Audience of a Persuasive Message

1. A practical case is provided about Dwolla advertising its new payment system

2. Integration of the case with concepts about significance and audience of a persuasive message

Key source:

Benoit, W., & Benoit, P. (2008). Persuasive messages: The process of influence. Hoboken, NJ: Wiley-Blackwell.

Number of words: 1,005 (3.35 pages)

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