Title: Sharing and Liking on Social Media by Consumers

Contents

1. Provides two interesting from the peer-reviewed journal article below and offers reflection on these two points using other peer-reviewed journal articles. These points are based on sharing and liking on social media by consumers

Blazevic, V. (2013). Beyond traditional word-of-mouth: An expanded model of customer-driven influence. Journal of Service Management, 24(3), 294-313.

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