Title: Part 2: Questions: Chapters 14-17: Research Methods for Business: A Skill-building Approach

Contents

The chapters/questions are from the below text:

Sekaran, U., & Bougie, R. (2013). Research methods for business: A skill-building approach (6th ed.). Hoboken, NJ: Wiley.

Chapter 14: Quantitative Data Analysis: The Doughnut Dilemma

A. The raw data collected through questionnaire cannot be…

B. (i) Measures of central tendency to be used in any analysis depend on…

    (ii) The measures that can be used to provide an overview of the sample characteristics for variables at interval level include…

C. The reason why Bart could not be happy with the way he measured the age and period in which participants have been in the franchise is that…

D. For effective analysis of data, Bart should…

Chapter 15: Quantitative Data Analysis: Hypothesis Testing

A. In model specification, the…

B. Timothy’s model includes…

C. Simple regression analysis is…

D. To test the hypothesis in this study, it…

E. Although the mean of the “excitement” as an independent variable is relatively low, it…

F. After doing regression analysis for the case study, the…

G. In order for Timothy to test the effect of gender on the relationship between prestige and employer attraction, he…

H. In regression, the focus is to… 

Chapter 16: Qualitative Data Analysis Questions

1. Qualitative data

2. Data gathered by Jack was qualitative in nature. This is because…

3. Other methods of gathering qualitative data

4. Jack’s purposive sampling

5. Jack’s sampling technique

6. Steps in data reduction

   (a) Importance of reliability and validity in qualitative research

   (b) Reliability and Validity in qualitative research

   (c) Jack’s attention to validity and reliability

7. Categorizing

Chapter 17: The Research Report 

Yoshi, the report is…

11. Weak Points in Each Chapter

A. Chapter 3: Theory

B. Chapter 4: Research Design

C. Chapter 6: Conclusions and recommendations

Number of words: 3,584 (11.95 pages)