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Research Article Critique: Editorial Comments, Appropriateness of Method and Methodology. Samaha, S., Beck, J. T., & Palmatier, R. W. (2014). The role of culture in international relationship marketing.

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Product Description

Title: Research Article Critique

Contents

1. Overview of the Content

2. Editorial Comments

3. Appropriateness of Method and Methodology

4. References

Word count (without references): 811

The article is indicated below:

Samaha, S., Beck, J. T., & Palmatier, R. W. (2014). The role of culture in international relationship marketing. Journal of Marketing, 78(September 2014), 78-98.


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