Title: Political Marketing: Canada’s Federal Election: Who will win in 2015?

Contents

1. What political marketing Strategies will the Parties use?

a. Conservative Party Head: Stephen Harper

b. Liberal Party head: Justin Trudeau

2. How the brands of the Parties and Party Leaders will influence voting behaviour?

a. Stephen Harper

b. Justin Trudeau

3. How will the Parties and their respective Leaders be positioned based on current efforts? How will this differentiate them from their competitors? a. Conservative Party b. Liberal

4. What voting segments (geographic, demographic, and psychographic) do you anticipate each party to target? Why?

a. Harper

b. Justin

5. What do trends in political polling suggest will happen?

6. Consider who will use social media and digital technologies best based on current practices? How will these tools contribute to their success?

7. Provide your estimate on the number of MPs each party will elect (based on the additional ridings offered in the next election).

Word count: 3,808 (12.69 pages)