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- Pets.com Swot Analysis: Based on the SWOT analysis, please identify target market(s) and provide positioning statement(s) for each target market identified, provide at least two objectives for the new marketing mix strategy to rejuvenate the existing
Pets.com Swot Analysis: Based on the SWOT analysis, please identify target market(s) and provide positioning statement(s) for each target market identified, provide at least two objectives for the new marketing mix strategy to rejuvenate the existing
Product Description
Title: Pets.com Swot Analysis
1. Introduction
2. SWOT analysis
3. Based on the SWOT analysis, please identify target market(s) and provide positioning statement(s) for each target market identified. In addition, you need to justify why such targeting and positioning strategies are chosen.
4. Provide at least two objectives for the new marketing mix strategy to rejuvenate the existing unsuccessful marketing strategy (e.g.,Pets.com’s strategy relied on heavy spending on market communication and low pricing. Critically appraise this strategy. What alternative did Pet.com have?). Please explain and justify your objectives.
5. Based on your objectives in question 3, please provide supporting tactics for each of the four elements of marketing mix. Please explain and justify each tactic.
Number of words: 3,507 (11.6 pages)