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- Persuasion: The Cognitive Response Model, “Routes” to Persuasion, Motivation and Involvement, Ability, and Favorable and Unfavorable Thoughts
Persuasion: The Cognitive Response Model, “Routes” to Persuasion, Motivation and Involvement, Ability, and Favorable and Unfavorable Thoughts
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Product Description
Title: Persuasion
A discussion about the Cognitive Response Model, “routes” to persuasion, motivation and involvement, ability, and favorable and unfavorable thoughts
The only source used is:
Benoit, W., & Benoit, P. (2008). Persuasive messages: The process of influence. Hoboken, NJ: Wiley-Blackwell.
Word count: 386