Persuasion: Symbols and Style: A Case Example

1. A practical case is provided about Thailand’s trade minister making speech that promotes/persuades the audience to purchase Thailand’s manufactured products

2. Integration of the case with concepts on symbols and style of persuasion

Key source:

Benoit, W., & Benoit, P. (2008). Persuasive messages: The process of influence. Hoboken, NJ: Wiley-Blackwell.

Number of words: 1,185 (approximately 4 pages)