Title: Part A: Developing a Social Media Strategy

Contents

The author discusses 7–step social media strategy that business organizations could use to realize outstanding results:

1. Aligning social media with corporate objectives

2. Organizing the social team

3. Baselining the social presence

4. Planning your communication

5. Engaging the right people at the right places and at the correct time

6. Measuring your work

7. Integrating with your other processes and systems

Word count: 1,456 (4.85 pages)