Title: Organizational Change: Chapter 10 Integrative Case Study: Culture Change O2

The case/questions are from the following text:

Myers, P., Hulks, S., & Wiggins, L. (2012). Organizational change: Perspectives on theory and practice. Oxford, England: Oxford University Press.

 Questions

1. What section did a directed approach take in O2’s change? Do you believe this was a relevant approach when it was embraced? If so, why?

2. Based on the environment of redundancies and threatened strikes, how could the change in approach in the year 2005 have been experienced?

3. To what magnitude do you believe the changes that emerged due to the summit were deep seated or cosmetic? Why?

Number of words: 900 (3 pages)