Title: Online Shopping Experience: Old Navy, Gap, Garage and H&M

Contents

1. A short introduction of each of the retailer

2. Why I chose to shop at the four retailers 

3. Online shopping experience as compared to shopping in a local store

4. Advantages and disadvantages of online shopping

5. Comparing the retail offerings of skinny jeans in the four companies

i) Quality and price

ii) Suggestive Selling

iii) Website features

iv) Design of website

v) Ease of website use

vi) Closing of the sale

6. Conclusion

Number of words: 2,808 (9.3 pages)