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Neuro-marketing: “Classical” marketing research methods, how Nike might use neuro-marketing in constructing effective ads

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Product Description

Title: Neuro-marketing

Contents

1. What is neuro-marketing? Why did our guest speaker say that many researchers embrace this methodology over some “classical” marketing research methods? How do you think that an advertiser like Nike might be able to use this in constructing effective ads?

Number of words (answers only): 230


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