Title: My Personal Marketing Plan

Contents

(1) Introduction

(2) My Preferred Job Titles

(3) Preferred Job Functions

(4) Positioning Statement Elevator Pitch/Value Proposition

(5) Expected Benefits

(6) External Environment

i. Political/Legal Environment

ii. Economic Environment

iii. Technological Environment

iv. Social and Cultural

(7) SWOT

i. My Strengths

ii. My Weaknesses

iii. Opportunities

iv. Threats

(8) Communicating My “Product”

(9). Implementation and Evaluation

Word count: 2,149 (7 pages)