Marketing of Cialis: Case background and key facts, decisions dilemma, analysis of case facts, decision options, decision options (pros and cons), and my Decision; Ofek (2010). Product team Cialis: Getting ready to market.... - WebbScholar.com| The Standard of E-tutoring

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Marketing of Cialis: Case background and key facts, decisions dilemma, analysis of case facts, decision options, decision options (pros and cons), and my Decision; Ofek (2010). Product team Cialis: Getting ready to market....

Price:

$7.99

Product Description

Title: Marketing of Cialis

Contents

1. Case background and key facts

2. Decisions Dilemma

3. Analysis of Case Facts

4. Decision Options

a) Market Segmentation

b) Celebrity Endorsement

c. Pricing Structure

D. Lilly ICOS should serve as a market challenger rather than market follower

5. Decision Options (pros and cons)

a. Market Segmentation

b) Outdoor Advertising

c) Competitive Pricing

d) Market challenger

6. My Decision

a. Market Segmentation

b) Outdoor Advertising

c) Competitive Pricing

d. Market Challenger

Key source/case:

Ofek, E. (2010). Product team Cialis: Getting ready to market. Harvard Business

School, 505(038), 1-26.

Word count: 2,223 (7.41 pages)

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