Title: Marketing Plan: Vending Machine for Stray Animals

Contents

Part A

1. Introduction

2. Background Information

3. Characteristics of Customer Buying Decision

4. Value Proposition

5. Industry Structure and Placement

6. PEST

Part B

1. Marketing Strategy

2. Marketing Mix

3. Pricing

4. Promotion

Part C

1. Key Success Factors

2. Sales Forecast

3. Implementation, Evaluation, and Control

Appendices

Appendix I: Product/Market Grid: Ansoff Matrix

Appendix II: BCG Matrix

Appendix III: Table 1: Monthly Expenses

Appendix IV: Chart 1: Sales Volume Breakeven Analysis

Appendix V: Table 2: Calculations: Breakeven point, Gross Revenue and Gross Profit Appendix

VI: Revenue Projections Appendix

VII: A Five-year High Level Income Statement ($)

Word count (without appendices): 5,079 (16.93 pages)