Title: Marketing 1

1. Doing business in foreign markets usually entails the same level of risk as doing business locally:True False

2. The trade activities of the world’s transnational corporations occur with other small, single-market firms.True False

3. Some population experts predict that India will overtake China as the world’s largest country by the middle of the century.True False

4. The “Iceberg” model of culture describes that some cultures are emotionally disconnected, hence colder than others.True False

5. Trade secrets are protected by intellectual property law as trademarks and patents.True False

6. One critique of Vernon’s IPLC model is that competitors are able to imitate products more rapidly than the model presumes.True False

7. In the Ansoff matrix, only a market development strategy can pertain to internationalization.True False