Title: Google Inc.: User Privacy Violation and Profit Maximization

Contents

1. A very short introduction

2. How does Google make money?

3. Has Google implemented a business strategy that serves all stakeholders?

4. How can Google respect privacy and still maintain its profitability?

5. How will increasing global regulation of privacy affect Google’s operations?

Sawayda, J., Urban, M., & Emmanuel, I. (2017). Google: The quest to balance privacy with profit, case 7. In O. C. Ferrell, J. Fraedrich, & L. Ferrell, Business ethics: Ethical decision-making and cases, 11e (461-477). Boston, MA: Cengage Learning.

Word count: 495