Title: Customer Relationship Management and Enterprise Resource Planning

Contents

1. For customer relationship management (CRM) to be truly effective, what does an organization have to first understand?

2. Which division of a company should run the CRM project?

3. What industries are more active and what industry is less active in implementing CRM? Why?

4. Briefly describe the history of enterprise resource planning (ERP) by including MRP and MRPII

5. What will ERP fix in a company?

6. Why does an ERP project usually take longer than what ERP vendors claim? 

7. What does ERP usually cost? What are the hidden costs of ERP?  

8. Why do ERP projects fail so often?

Word count: 1,880 (6.2 pages)