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Heilemann, J. (2002). Machines of dreams. Vanity Fair, May 2002, 184-230. Determine the Decision Making Unit, Map the Process to Acquire a Paying Customer, Map the Sales Process

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Product Description

Title: Case Reading and Analyzing: Machine of Dreams: Segway

Contents

1. Determine the Decision Making Unit

2. Map the Process to Acquire a Paying Customer

3. Map the Sales Process

Word count: 730 (2.4 pages)

The case is indicated below: Heilemann, J. (2002). Machines of dreams. Vanity Fair, May 2002, 184-230.


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