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New E-content
Food beverage CPG marketers spend tremendous amounts on... What is the biggest marketing expense for firms?
Price:
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Product Description
Title: Food Beverage CPG Marketing Expenditures and Trade Promotions
Contents
Food beverage CPG marketers spend tremendous amounts on marketing expenditures. What is the biggest marketing expense for firms? Trade promotion is often described as an issue for food companies. What is trade promotion (give some examples) and why do many food companies see it as an important issue?
Word count: 351