Title: Digital Trend Analysis in the Next Five Years: 2014-2019

Contents

1. Introduction

2. How “big data” and the expansion of predictive analytics impact marketing and sales

3. Social media environment in five years: Shall Facebook be still the dominator? Shall it be replaced by Twitter or something totally new? Why will this take place?

4. What will happen with broadcast TV? Does it continue its unstoppable decline. Or, will an emerging technology save it? Shall on-demand services turn out to be content creators, not just distributors? Shall new patterns of distribution and consumption surface?

5. How does the “second screen” change how we relate with entertainment, sports and public events? Or has the one-way television been substituted by a new interactive device?

6. The outcome of increased data for Real Time bidding for online advertising?

7. Shall brands still need to be media companies, generating their own content for their own channels? If this is the case, what does that look like? 8. The way marketers actually reach consumers? What shall new or enhanced channels allows marketers to do differently?

9. Devices shall we use to connect to the world? Will it be laptops, Smartphones, or tablets? Or, will it be a combination of these or something new completely?

10. The way globalization of commerce shall continue. What does that imply for business?

11. Shall new technologies (such as 3D Printers) change manufacturing in addition to distribution?

12. What the “Internet of Things” will mean for marketers. How shall an internetworked world change marketing for not only B2B, but also B2C? Number of words: 3,327 (11 pages)