Title: Important Business Benefits of Social Media

Contents

1. Reflection: In your own words, describe five important business benefits of social media, based on our class readings. Please reference the readings you have selected, and indicate clearly why you chose those five benefits.

Number of words: 426

Key source:

Blazevic, V. (2013). Beyond traditional word-of-mouth: An expanded model of customer-driven influence. Journal of Service Management, 24(3), 294-313.