Title: Public Relations in the Marketing Communications Mix

 4. Conduct some secondary research that involves an organization using public relations strategies to launch a new product. How important was public relations in the marketing communications mix? What were the objectives of the public relations effort? Was the plan effective in achieving its goals? （list two or three examples）

6. Visit a company website of your choosing. Usually, there is a link to the press release section of the site. Review that company’s five latest press releases. What subject matter did they deal with? Try to determine how the company uses public relations to its advantage. (A Canadian company)

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