Title: Chapter 5: Theoretical Framework Questions

Contents

1. Features of a Theoretical Framework

2. Alternative Approach of Creating a Conceptual Model

3. Advantages and Disadvantages of Literature Review in Developing a Model

4. Advantages and Disadvantages of Alternative Approach

5. Labeling Jesse’s Variables

6. General Difference between Moderating and Mediating Variables

7. Hypothesis Based on Jesse’s Model

8. Relationship between Entertainment, Satisfaction and Participation in Online Brand Community

9. Why the Relationships would exist

10. Moderating Variable

11. Provide an explanation of why and how you would expect that this variable affects the relationship between the independent variable of your choice and ‘member’s satisfaction’.

12. Hypothesis

Word count: 1,089 (3.63 pages)

The only source used is indicated below:

Sekaran, U., & Bougie, R. (2013). Research methods for business: A skill-building approach (6th ed.). Chichester (West Sussex), England: Wiley.