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Chapter 42: Implement and Measurement: Measuring responses or return on investment using traditional media has always been difficult. Safko, L. (2010). The social media bible: Tactics, tools, and strategies for business success. Hoboken, NJ...

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Title: Chapter 42: Implement and Measurement

Contents

1. Author discusses one point from Chapter 42 of the text below. The point is that measuring responses or return on investment using traditional media has always been difficult.

Safko, L. (2010). The social media bible: Tactics, tools, and strategies for business success. Hoboken, NJ: John Wiley & Sons.

2. Author discusses why they found the point interesting

3. Author identifies questions that came up when reading chapter 42 and explains why they asked the questions  

Word count: 599


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