Title: Chapter 14: Quantitative Data Analysis

Contents

1.Before Bart can start analyzing the data, some preliminary steps need to be completed. Discuss these steps briefly.

2a. Which measures would you use to provide an overview of the items representing the dependent variable and the independent variables of Bart’s model (question 1-24)? Why?

2b. Which measures would you use to provide an overview of the sample characteristics (question 25-28)? Why?

3. In hindsight, Bart is not happy with the way he has measured the age of his participants and for how long they have been a franchisee. What could be the problem?

4a. Do you believe that it is a smart idea to provide histograms and box-and-whisker plots for all the items? Why (not)? (if might be useful to define both histograms and box-and-whisker plots in your answer)

Word count: 924 (3 pages)

The only source used is indicated below:

Sekaran, U., & Bougie, R. (2013). Research methods for business: A skill-building approach (6th ed.). Chichester (West Sussex), England: Wiley.