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Chapter 1: What is Social Media? Social media is an interesting group of tools that allow a leader/ organization to communicate effectively with their employee base. Safko (2010). The social media bible: Tactics, tools, and strategies for business su

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Product Description

Title: Chapter 1: What is Social Media?

Contents

1. Author discusses two points from Chapter 1 of the text below. The first point is that social media is an interesting group of tools that allow a leader/ organization to communicate effectively with their employee base. The second point is that mobile marketing is expanding at the quickest pace within the technology-driven segment.

Safko, L. (2010). The social media bible: Tactics, tools, and strategies for business success. Hoboken, NJ: John Wiley & Sons.

2. Author discusses why they found the points interesting

3. Author identifies questions that came up when reading chapter 1 and explains why they asked the questions  

Word count: 612 (2.04 pages)


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