Title: Case Study: GOOGLE INC., IN CHINA BY KIRSTEN MARTIN (2006)

Contents

I. The Pre-Analysis:

A. Perspective:

1. Author’s Perspective.

2. Analyst’s Perspective.

B. Bracketing

II. The Situation:

A. Facts. List the facts relevant to the issue(s) identified

B. Historical Context.

C. Bias.

III. The Analysis:

A. Situational Analysis

1. Key Parties.

Mutual Interdependencies

2. Key Processes.

3. Key Constraints.

4. Chance Events.

5. Differing Values.

6. Ethical issues.

7. Cognitive Biases.

8. Organizational Sustainability.

9. Unexamined Presuppositions.

B. Organizational Analysis:

1. Effectiveness, Efficiency, and Efficacy:

a. Necessary Actions.

b. Outcomes of Actions.

2. Risk:

a. Initial Optimal Risk.

b. Subsequent Optimal Risk.

C. Stakeholder Management, Moral Leadership, Operations-Quality Leadership, and Environmental Leadership:

D. Societal Analysis.

IV. Key Issues.

V. The Analyst’s Position:

Word count: 7,105 (23.6 pages)

The case is cited below:

Kirsten, M. (2006). Google, Inc., in China. Washington, DC: Business Roundtable Institute for Corporate Ethics.