Title: Case Study # 2: Better Homes and Gardens Real Estate: B2B and B2C Social Media Marketing

Contents

1. The case is:

Bendle, E.C. & Pirouz, R. (2012). Better Homes & Gardens Real Estate: B2B and B2C social media marketing. Richard Ivey School of Business Foundation, 1-12.

2. Introduction

3. Should Sherry Chris and her team launch a B2C social media marketing (SMM) program? If so, what should the objectives of such a program be? How would those objectives translate into measurable outcomes?

4. Why has the BHGRE B2B social media program been so successful? What, if any, lessons can Chris take away from that success and apply to a B2C social media strategy?

5. If BHGRE should launch a B2C social media program, how should that be accomplished? Explain.

Word Count (Including the Questions): 1,274 (4.24 Pages)