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Nominations 2016: Hillary Clinton and Jeb Bush: How are the candidates positioned & branded? Why? What voter segments within the party are the candidates appealing to? What marketing strategies & tactics are the candidates using to establish their

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Title: Nominations 2016: Hillary Clinton and Jeb Bush

Contents

1. How are the candidates positioned & branded? Why?

a. Hillary Clinton

b. Jeb Bush

2. What voter segments within the party are the candidates appealing to? Why?

a. Hillary Clinton

b. Jeb Bush

3. What marketing strategies & tactics are the candidates using to establish their candidacy?

a. Hillary Clinton

b. Jeb Bush

Word count: 1,278 (4.26 pages)


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