Title: Nominations 2016: Hillary Clinton and Jeb Bush
Contents
1. How are the candidates positioned & branded? Why?
a. Hillary Clinton
b. Jeb Bush
2. What voter segments within the party are the candidates appealing to? Why?
a. Hillary Clinton
b. Jeb Bush
3. What marketing strategies & tactics are the candidates using to establish their candidacy?
a. Hillary Clinton
b. Jeb Bush
Word count: 1,278 (4.26 pages)