Loading... Please wait...

Car Market and Consumer Behavior: Lavidge & Steiner (1961), Heffner, Kurani, & Turrentine (2007), Ajzen (1991); Consumer Reports National Research Center (2012)

Price:
$1.99

Product Description

Title: Car Market and Consumer Behavior

 

1. Introduction: Consumer behavior on purchasing of cars
2. Literature
a. Discusses car product performance based on Lavidge & Steiner (1961) study findings
b. A summary of Heffner, Kurani, & Turrentine (2007) study finding
c. A summary of Ajzen (1991) study finding
d. A summary of Keating (2015) study finding
e. A summary of Consumer Reports National Research Center (2012) study finding
f. A summary of Flees & Senturia (2008) finding 
3. Analysis
a. Does the existing research explain why loss in market share for car manufacturers in different countries worldwide is due to changes in several parameters of a car?
b. Further analysis of some deficiencies of existing research 

1. Introduction: Consumer behavior on purchasing of cars

2. Literature

a. Discusses car product performance based on Lavidge & Steiner (1961) study findings

b. A summary of Heffner, Kurani, & Turrentine (2007) study findings

c. A summary of Ajzen (1991) study findings

d. A summary of Keating (2015) study findings

e. A summary of Consumer Reports National Research Center (2012) study finding

f. A summary of Flees & Senturia (2008) finding 

3. Analysis

a. Does the existing research explain why loss in market share for car manufacturers in different countries worldwide is due to changes in several parameters of a car?

b. Further analysis of some deficiencies of existing research 

Number of words: 1,047 (approximately 3 pages)

Find Similar Products by Category