Title: Media and Grassroots Convergence and Participatory Culture

Contents

1. According to Henry Jenkins, “[c]onvergence is both a top-down corporate-driven process and a bottom up consumer-driven process,” Jenkins 2004:37). What does Henry Jenkins mean by the term “media convergence”? Illustrate using examples.

2. Concepts: Media convergence, grassroots convergence (and culture), and participatory culture. Can you apply any or all of these to the video Steal this Film II. Can you see some of the tensions that Jenkins has identified between corporate producers and grassroots “prod-users” in the issues raised by the film? 

Total number of words: 1,063 (3.54 pages)