7. What is mark up versus margin? 8. What is perceived value pricing? 9. What are promotional pricing techniques? Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. - WebbScholar.com| The Standard of E-tutoring

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7. What is mark up versus margin? 8. What is perceived value pricing? 9. What are promotional pricing techniques? Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

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Title: Mark Up versus Margin, Perceived Value Pricing, and Promotional Pricing Techniques

7. What is mark up versus margin?

8. What is perceived value pricing?

9. What are promotional pricing techniques?

Word count: 367

The only source used is indicated below:

Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

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