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10. What is push versus pull? 11. What are distribution channel functions? 12. What are the types of channel conflicts? Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

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Product Description

Title: Push versus Pull, Distribution Channel Functions, and Channel Conflicts

Contents

10. What is push versus pull?

11. What are distribution channel functions?

12. What are the types of channel conflicts?

Word count: 385

The only source used is indicated below:

Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.


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