Title: Push versus Pull, Distribution Channel Functions, and Channel Conflicts
Contents
10. What is push versus pull?
11. What are distribution channel functions?
12. What are the types of channel conflicts?
Word count: 385
The only source used is indicated below:
Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.