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1. What are the distinctive characteristics of services? 2. How do you achieve excellence in services marketing? 3. What are the best practices of top service companies? Kotler & Keller (2011). Marketing management (14th ed.)...

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Product Description

Title: Characteristics of Services, Excellence in Services Marketing, and Best Practices of Top Service

Contents

1. What are the distinctive characteristics of services?

2. How do you achieve excellence in services marketing?

3. What are the best practices of top service companies?

Word count: 416

The only source used is indicated below:

Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

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