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1. Watch the video for Apple's 3rd quarter 2012 earnings release. What factor is addressed that makes companies concerned about meeting (or beating) earnings benchmarks? Can you think of other factors?

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Title: Apple Third Quarter Earnings of 2012

1. Watch the video for Apple's 3rd quarter 2012 earnings release. What factor is addressed that makes companies concerned about meeting (or beating) earnings benchmarks? Can you think of other factors?

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