Title: Saint John Multicultural Newcomer Resource Centre Marketing Plan
Contents
1. Introduction
2. Situational Analysis
a. Competitive Forces
b. Economic Forces
c. Legal and Political Forces
d. Technological Forces
e. Social Cultural Forces
3. Target Market
4. Current Marketing Objectives
5. SWOT Analysis
6. Marketing Strategy Marketing Mix Products and Services Price Promotion
7. Budget
8. Implementation
9. Evaluation of Results
Word count: 3,328 (11 pages)