Title: Our Understanding of Social Media: Honeycomb Framework: Functions of social media.

Kietzmann et. al., (2011) has created the honeycomb framework to help businesses see and understand important functions of social media: identity, conversations, sharing, presence, relationships, reputation, and groups. Unlike our discussion of properties and types, these functions seem much more inter-related or interdependent. Reflection: In your own words, describe the value this functional analysis brings to our understanding of social media.

Number of words: 612 (2.04 pages)