Title: Chapter 8: Observation Questions

Contents

1. Observation

2a. Mystery Shopping: Controlled Versus Uncontrolled Observations

2b. Mystery Shopping: Participants versus Non-participants Observations

3. Sebastian Koch should or should not disclose to shop assistants about the mystery shopping?

4. Benefits of a Coding Scheme

5. Benefits of Mystery Shopping over Other Methods like Interview or Questionnaire

6. Sebastian is relying solely on mystery shopping to improve the company’s performance. What are the dangers of this? In other words, are there limitations of mystery shopping?

7. Based on the answer to question 6 developing a more balanced research program to improve the company’s performance

Word count: 907 (3 pages)

The only source used is indicated below:

Sekaran, U., & Bougie, R. (2013). Research methods for business: A skill-building approach (6th ed.). Chichester (West Sussex), England: Wiley.