Title: Chapter 10: Experimental Designs: The Moderating Effect of Involvement in Product Placement Effectiveness

Contents

1. The Principles of Control and Manipulation

2. Manipulation Check

3. Explain, based on the Hetherington and MacDiarmid study, why and how ‘gender’ may affect the results of the study if Xavier would not control for gender?

4. Explain three possible ways in which Xavier can control for gender in this study.

5. Type of experimental design that Xavier is using

6. Which factors affect the internal validity of Xavier’s study given the experimental design he is using? Explain.

7. External Validity of this Study

Word count: 601

The only source used is indicated below:

Sekaran, U., & Bougie, R. (2013). Research methods for business: A skill-building approach (6th ed.). Chichester (West Sussex), England: Wiley.

Word count: 601 (2 pages)