Title: Case Summary and SWOT Analysis: Whole Foods Market and Wild Oats Merger

Contents

1. A short introduction based on the case

2. Motto of Whole Foods Market

3. Mission of Wild Oats

4. SWOT analysis of Whole Foods Market based on the case

5. States several issues/challenges of the merger based on the case

Word count: 428

The case is indicated below: 

Payne, D., Aprill, C., & Strauss, K. (2008). Whole Foods Market and Wild Oats merger. Darden Business Publishing, 2008, 17-27.