Title: Case Analysis: Patagonia: Fair Trade – An Ethical Alternative Business Model

Contents

1. The analysis is based on the two articles below:

Reinhardt, F., Casadesus-Masanell, R. & Kim, H. J. (2010). Patagonia (A). Harvard Business, 9-711-020, 1-12.

Reinhardt, F., Casadesus-Masanell, R. & Kim, H. J. (2010). Patagonia (B). Harvard Business 9-714-465, 1-15.

2. A very short introduction

3. Discussion: How Patagonia’s business model is different from that of its competitors

4. Discussion: Stakeholders involved

5. Discussion: Adoption of Fair trade by Patagonia

6. References

Word Count (Excluding References): 502 (1.67 Pages)