Title: CEO Activism and Corporate Social Responsibility
Contents
1. Provides key insights from the below article/case:
Toffel, M. W., Chatterji, A. K., & Kelley, J. (2017). CEO activism (A). Harvard Business Case 9-617-001, 1-25.
2. Answers these questions: Why has Starbucks has been so concerned with social responsibility? Why has Starbucks grown quickly?
The answers are based on the below text:
Urban, M., & Sawayda, J. (2017). Case 2: Starbucks mission: Social responsibility and brand strength. In O.C. Ferrell, J. Fraedrich & L. Ferrell, Business Ethics: Ethical Decision-Making and Cases (396 – 403). Boston, MA: Cengage Learning.
Word count: 500 (1.66 pages)