Title: Business Research: Second-hand Musical Instruments Store

Contents

1. Introduction: Describes business research and how the authors will perform research to ensure their new business of second-hand musical instruments (in New Brunswick, Canada) succeeds

2. Employees: Describes people they will hire and research methods they will use during the recruitment process

3. Approximating Demand: Describes how they will estimate it using research methods

4. Location: Describes criteria they will use to choose the best location and research methods to use in choosing the location

5. Customer Profile: Provides information about the different customers they would target and different research methods they would use in mining information about potential customers’ perceptions toward their products

6. Pricing: Describes a test and surveys the authors will use to determine pricing of their products

7. Marketing and Ad Campaign Research: Features use of different research methods

8. Suppliers: Features use of different research methods to choose suppliers for of second-hand musical instruments

Word count: 3,021 (10 pages)