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  1. According to Mark Hurd, why does his typical customer's IT budget increase by two to three percent per year (even when his typical customer does not do any innovation)? What are two main components of Hadoop?

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  Reflection: What does passing Google Analytics Individual Qualification (GAIQ) exam requires? What are some factors that can cause failure in GAIQ exams?

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  Chapter 21: The Formidable Fourth Screen (Mobile): Location-based Services: Safko, L. (2010). The social media bible: Tactics, tools, and strategies for business success. Hoboken, NJ: John Wiley & Sons.

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