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  1. What are the distinctive characteristics of services? 2. How do you achieve excellence in services marketing? 3. What are the best practices of top service companies? Kotler & Keller (2011). Marketing management (14th ed.)...

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  A 7-step Plan for Developing a Social Media Strategy

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  Reaction Paper: Summary and Reflection: Bartlett, C., Hall, B., & Bennett, N. (2008). GE's imagination breakthroughs: The Evo project. Harvard Business School. 9, 95-118.

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