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1. What are the distinctive characteristics of services? 2. How do you achieve excellence in services marketing? 3. What are the best practices of top service companies? Kotler & Keller (2011). Marketing management (14th ed.)...
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Operating and Cash Cycles: Use the following information to answer questions 6-10: Last month, BlueSky Airline announced that it would stretch out its bill payments to 45… Consider the following financial statement information for the Mediate Corpora
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Financial Crisis of 2008: Indicators from KB Home that Indicated the United States was heading towards a Financial Recession
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Daisy Cakes on ABC Shark Tank: How much money did Kim Nelson get from the deal? What is the value of the business? Calculate the company's annual sales, earnings, PM, P/E, P/S, P/B, and D/E ratios. "Guesstimate" the company's I/S.
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4. How do you manage customer expectations? 5. What is penetration pricing? 6. What is price skimming? Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
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Saint John Multicultural Newcomer Resource Centre Marketing Plan: Situational Analysis (competitive forces, economic forces, legal and political forces, technological forces, social cultural forces), Target Market, Current Marketing Objectives, SWOT
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Siddiquee & Otuteye (2013). Redefining risk and return in common stock investment from a value investing perspective.... Modern portfolio theory (application and limitations), capital asset pricing model, Benjamin Graham’s value investing principle..
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Marketing Plan: Toy Manufacturing Company in the United States: Competitive Environment; Forecasting Sales; External Environment; Pricing Decision, Monitor, and Adjustment; Product Research and Development Goals
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