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  McGahan, A. M. (2004). How industries change. Harvard Business Review, 2004 (October), 86-94.

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  1. What competitive advantages can a company reap if it is the first-mover in introducing an innovative IT system? 2. What are the pros and cons of being a fast-follower?

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  Persuasion Theories Integration with a Practical Case: Congruity and Cognitive Dissonance Theories

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  The Perils of Waiting in Line for Service: Virtual Queue Management System

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