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  Tim Hortons Inc. SWOT Analysis, Competitive Analysis, Issues, Alternatives, and Recommendations: Schnarr, K. & Rowe, W. G. (2014). Tim Hortons Inc. Ivey Publishing, 250-260.

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  Strategic Recommendations of Twitter: Parker, S. (2014). The entrepreneurs at Twitter: Building a Brand, a social tool or a tech powerhouse? Twitter’s services, level of competition, ease/difficulty of market entry, and growth and profit potential

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  Tell us about what your career aspirations are? What would you like to be doing 3-5 years after graduation? Have you constructed a career plan?

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