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  Identify firms from three different service sectors where the service environment is a crucial part of the overall value proposition. Analyze and explain in detail the value that is being delivered by the service environment.

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  McGahan, A. M. (2004). How industries change. Harvard Business Review, 2004 (October), 86-94.

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  Book Report: American Mania: When more is not enough by Whybrow (2005)

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  Relationships and Factors Influencing Convention Decision-Making Article by Leo Jago and Margaret Deery: Summary

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