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	Q # 2. Marketers have different views about how to position a brand. Some value structured approaches such as the competitive positioning model described in the chapter, which focuses on specific points-of-parity and points-of-difference. Others pre Gift Wrapping: Add (Change or Remove) Gift Message: Configurable Options: Change	Remove	$1.99	$1.99
	Marketing Plan II: Students’ Website for Notes, Tutoring, and Tutorials: Marketing Strategy (SWOT Analysis); Marketing Mix expressed in customer terms; Product...; Sales Forecast; Financial View; Five years net income forecasting, Implementation & E Gift Wrapping: Add (Change or Remove) Gift Message: Configurable Options: Change	Remove	$19.99	$19.99
	A marketer uses __ to target a brand only to specific groups of consumers who are most likely to be heavy users of the marketer's brand. Wal-Mart tracks the habits of the 100 million customers who visit its stores each week and responds with produc Gift Wrapping: Add (Change or Remove) Gift Message: Configurable Options: Change	Remove	$1.99	$1.99
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